Organic food in Bulgaria has seen significant growth

New Food research report from Euromonitor International states that organic food in Bulgaria has seen significant growth in popularity over the review period. While more expensive than non-organic counterparts, these products are considered healthier and tastier by consumers. Furthermore, organic food, unlike some other HW packaged food, is similar to "ordinary" food; therefore it is more easily introduced into people's diets. In comparison, non-dairy milk looks and tastes different, giving people the impression that they are not consuming "real food".

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